Tourism: The Business of Hospitality and Travel, 7th Edition

Tourism: The Business of Hospitality and Travel examines tourism through a business lens, considering the management, marketing and finance issues most important to the industry. Conversational and fun to read, it uses cases and real examples to provide a holistic, global view of the tourism business. The 7th Edition explores trends across industry segments, with a new emphasis on the business/leisure travel market. Drawing on expanded academic research, it weighs the economic, political, environmental and social/cultural impacts of tourism, as well as the critical issue of sustainability. International practices and perspectives are now more present, with multiple new examples.Tourism: The Business of Hospitality and Travel 7th Edition is written by Roy Cook and published by Pearson. ISBNs for Tourism are 9780135319390, 0135319390 and the print ISBNs are 9780135439463, 0135439469. Additional ISBNs include 9780135319437, 9780135319444, 9780135319383, 9780135319345.